
Improving Memory Involves More Than Gimmicks Two elderly couples were enjoying friendly conversation when one of the men asked the other, "Fred, how was the memory clinic you went to last month?" "Outstanding," Fred replied. "They taught us all the latest psychological techniques - visualization, association - it made a huge difference for me." "That's great! What was the name of the clinic?" Fred went blank. He thought and thought, but couldn't remember. Then Fred smiled and asked, "What do you call that red flower with the long stem and thorns?" "You mean a rose?" "Yes, that's it!" He turned to his wife. . ."Rose, what was the name of that clinic?" Memory techniques, like visualized associations, are important for improving memory. I sometimes get chided, as in a recent commentary, for writing about things that readers think are unrelated to memory. But memory is not independent of everything ...