Evidence Matters

Evidence Matters Quite often, I suspect, readers of my memory columns wonder (complain?) about my emphasis on memory studies, what they show and do not show. Editors and publishers have told me that readers do not want to read about the evidence behind my advice. “Do this, don’t do that” is the kind of thing they want me to say. I, after all, am the authority and readers expect to take my word for it. However, I am constitutionally reluctant to pose as a know-it-all, and more so am opposed to believing that people don’t benefit from introspection about what they are doing and why they don’t change to become better at learning and memory. A more practical reason is that improving learning and memory ability requires breaking old habits and the imposing difficulty of forging new and better approaches and mental habits. Just telling people what they should do (because I and fellow scientists know best) is not likely to be very effective. Change does not come easy to anybody and is even mo...