The Better Things Get, the Worse They May Seem
“Too much of a good thing” and “it’s all relative” now take on new meaning. A new research report of seven studies suggests an explanation for the paradox that humans misjudge the extent of a changing situation. This report, published in the June 29 th issue of the premier journal, Science , demonstrated that people often respond to diminished prevalence of a stimulus by expanding their perception of its prevalence. For example, when looking at a matrix panel of blue and purple dots, if the experimenter reduces the percentage of blue dots, the subjects began to see purple dots as blue. Or when shown panels of threatening faces mixed with neutral faces in which the percentage of angry faces became rarer, they began to see neutral faces as threatening. Or when unethical requests of the subjects were made rarer, subjects began to regard innocuous requests as unethical. In other words, reduced prevalence of a certain stimulus created a bias for finding more of that stimulus than actually ...